SEO or search engine optimization in today’s world is a lot more complicated than it was a short couple of years ago. As a result, you can no longer approach SEO using a cowboy style, but you need to be strategic and tactical. Many tools can help you to do just that, and we will now take a look at 5 of them.
The first one is Ahrefs, and this is undoubtedly the most powerful tool that every SEO should have access. If you can only afford to get one tool, then Ahrefs is your best bet. This tool can help you to do competitor research, keyword research, audit your website, check backlinks, check your rankings, look for popular content in your niche, see what keywords your competitors are ranking for etc. It also shows you the DR of any website, which is the domain rating, which is a metric similar to DA (domain authority). You can use this particular tool throughout the SEO process from start to finish.
Next, we will look at Semrush. This tool is quite similar to Ahrefs in its functionality, but it does provide a more graphical presentation of some data. You will be able to see the traffic of any website you input, the organic keywords it is ranking for, backlinks, anchor texts of backlinks, do keyword research, compare one site to another one, look at which keywords have rich snippets and much more.
Thirdly, you will need to have a reliable keyword research tool. One of the best ones is Long Tail Pro that was originally developed by Spencer Haws. This tool is excellent at finding lots of long tail keywords in your niche that you can use for your website. It even shows the keyword difficulty, meaning that it will help you find low competition keywords that are easy to rank.
If you don’t have any money to purchase any tools or tool subscriptions, then you should look into free tools. One of the most popular free tools is Small SEO tools. This website provides a variety of tools such as a backlink checker, DA checker, plagiarism checker, word counter, article rewriter, image compression and conversion, broken link checker, page speed tester etc. There are dozens of more functions, and this particular website is invaluable to any SEO. Some seo agency in sydney used tools to help to rank targeted keywords with targeted pages.
Lastly, the final tool that we will look at is MOZ. The MozBar is a free toolbar that you can install that will immediately show you basic SEO metrics of all the sites you visit as well as those on your Google SERPs. It allows you to do swift competition and keyword research. This MozBar shows metrics such as the Domain Authority, number of overall links and referring domains, backlinks, page authority etc. You can even use it to check how spammy a domain is and whether you should attempt to get a link from it or not.
In closing, these are 5 of the best SEO tools that you should have if you intend on doing SEO in 2019 and beyond. However, be sure that you learn how to properly use each tool so that you get the most benefit from each one.